Dolby Home Icons

For Dolby's new "Dolby Home" campaign, I had the opportunity to design a complete icon suite aimed at modernising their visual assets. The previous icons were often avoided by the marketing team, who felt they lacked the sleek, cohesive feel that Dolby is known for. My goal was to create a set of icons that would not only align with Dolby’s brand but also offer timeless versatility.

To achieve this, I developed a unique two line-weight style that runs consistently across all icons, ensuring a cohesive look. This approach focused on creating minimal, yet versatile icons that could be used to represent devices, feelings, descriptors, and various home-related items. The result was a modern, streamlined suite that could adapt to different uses.

Since their creation, these icons have been widely utilized across Dolby’s media, including printed materials, digital platforms, infographics, social posts, animations, and their website. The consistent use of this suite highlights its value in supporting Dolby’s visual storytelling while maintaining a clean and modern aesthetic