Fawn

For Fawn, I was tasked with creating a minimalist and luxurious brand identity that would resonate with younger social media users. The goal was to design a look and feel that reflected the premium quality of the nail technician’s services while maintaining a modern, understated elegance.

I designed the logo with a clean, sophisticated typeface that subtly incorporates organic, flowing lines, evoking a sense of refinement and precision. The brand’s colour palette, which features soft, earthy tones like peach, terracotta, and light sage, balanced with rich, dark brown, was chosen to convey both warmth and professionalism. These colors evoke a calming, inviting atmosphere while still feeling elevated and unique to the brand.

In addition to the logo and color scheme, I created product mockups, packaging designs, and custom social media highlight icons. For the icons, we steered away from typical, off-the-shelf designs. Instead, we wanted them to be bespoke—visual elements that stand out and reflect the brand’s individuality. This approach ensured that the icons, like the rest of the visual identity, felt carefully crafted and integral to the brand’s overall aesthetic.

This cohesive identity extended across all brand touch points, from social media to physical products, creating a seamless experience for Fawn's audience. The result is a visual brand that is luxurious yet approachable, capturing the attention of a style-conscious clientele.