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Firmitas Capital
Project type
Brand Identity, Logo Design
Date
2023
The Firmitas Capital logo embodies the company’s key values of stability, strength, and trust. The name Firmitas, derived from Latin, means firmness and structure—qualities that are essential for a trading advisory firm. To reflect this, the logo features a minimalist pillar, a symbol of support and durability.
In a clever nod to the financial sector, trading candles are incorporated into the pillar’s vertical sections. This subtle detail connects the company’s role in the trading world to its promise of providing reliable guidance through market fluctuations.
The black-and-white color palette reinforces a sense of professionalism and trustworthiness without being overly flashy. The simplicity of the design ensures versatility across platforms while conveying a clear message of strength and dependability.
Overall, the logo captures Firmitas Capital’s commitment to providing a strong, stable foundation for their clients in the trading industry.
