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Jarrow + Hebburn Athletic Club
Project type
Rebrand
Date
2024
The Jarrow & Hebburn Athletic Club logo reflects the club’s connection to both athleticism and local history. Jarrow’s Viking heritage, dating back to 794 AD, inspired the design, while the athletic aspect is symbolized through the use of Hermes’ winged foot, representing speed and movement.
In a creative twist, the wing of Hermes is incorporated into a Viking helmet, replacing the traditional horns. This clever integration ties the club’s modern sporting identity to the historical significance of the region, merging strength with agility.
The black-and-white color palette establishes a strong contrast, while the addition of fluorescent yellow—commonly associated with running—adds visibility and energy to the design. The lines of the logo are constructed to mimic the layout of a running track, further connecting the logo to the sport.
Overall, the logo strikes a balance between history and modern athleticism, creating a unique and timeless identity for the Jarrow & Hebburn Athletic Club that resonates with the community.
