Venture *Conceptual*

For "Venture," I was challenged to develop a brand identity that could stand as a competitor to Route One, targeting the same streetwear and skateboarding audience. The goal was to create a brand that felt more like a community than a typical retail store—something that made customers feel like they were buying from a friend rather than a company.

To bring this concept to life, I designed a wordmark logo and established a distinctive color scheme that featured pink, white, dark blue, and black. This bold palette, combined with pop-out graphics, helped give the brand an immersive feel, particularly in the website mockup. The website was designed to feel more like a movement than just a sales platform, with the intention of fostering a sense of belonging among its visitors.

Beyond the brand’s visual identity, I also created a range of mockups for the website, editorial designs, packaging, advertisements, and even potential collaborations. Each element was crafted to reflect the approachable, community-driven ethos of Venture, reinforcing the idea that customers were part of something bigger than just a purchase.

By focusing on a modern, engaging aesthetic, the design work for Venture created a strong, inviting brand presence that emphasized community and connection while remaining true to the streetwear and skateboarding culture.